Vacancy :Head of Marketing

JOB PURPOSE:

The job holder will take charge of all marketing initiatives, including social media, digital campaigns, advertising, and creative projects. He/she will be responsible for creating strategic plans to establish and enhance our brand presence, allocating resources to different projects, and setting both short- term and long-term goals for the department.

Key of Responsibilities

•  Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
•  Plan, develop and ensure timely execution of organizations marketing strategy to support business goals.
•  Contribute to the overall sales efforts and company revenue targets.
•  Design communication to create and build positive brand image.
•  Determine KPIs for marketing team and department.  Ensure apt dissemination of organizations message across relevant distribution channels to meet sales objectives and brand awareness.

•  Develop and execute strategic communications programs for external and internal consumption to support business goals.
•  Ensure effective management and tracking of annual marketing budget.
•  Build and maintain strong relationships with multiple internal stakeholders to value add to their key initiatives.
•  Effectively optimize marketing tools and analytics to continuously improve Marketing ROI
•  Stay abreast of the latest industry news, external factors and industry best practices.
•  Conduct market research, pricing, product marketing, marketing communications, and advertising to execute data driven strategy.
•  Ensure gate keeping of the brand awareness and experience both internally and externally.
•      Ensure management of media, creative, event planning and other 3rd party agencies
•      Coordinate stringent adherence to brand guidelines and uniformity thereof.
•      Build robust relationships with external stakeholders and actively network with industry regulatory bodies and media personnel.

Qualification and Requirements

• Postgraduate degree in Marketing, Public Relation, Economics, Finance or similar discipline.
•  Recognized intermediate or advanced professional marketing qualification.
•  Must have at least 7 years’ working experience in marketing with significant exposure to sales and marketing/business development.
•  Work experience as Head of Marketing, preferably within our industry.·
•  Experience running successful marketing campaigns.

Use the link below to Apply:

https://brassicapay.bizmerlin.net/jobboard/#/position/view/347377/Head_of_Marketing